ABOUT Paradigm Group Enttertainment
Muzic Souljah is a Toronto-based musician, producer, and event curator with years of hands-on experience creating live music experiences and supporting independent artists. As the Founder and Lead of Paradigm Group Entertainment, he develops and produces concerts, showcases, and community programming while guiding artists through recording, release planning, and performance readiness. He is also the bandleader/frontman of Split Personality, an 8-piece foundation reggae band known for delivering high-energy live shows and backing both local and international talent.
Yvette Martin is a Toronto-based multi-disciplinary arts professional—an actress, producer, host, and arts educator—with decades of experience in the arts and entertainment sector. She is the Founder/President of Working Artist Caribbean, a platform created to spotlight and build opportunities for Caribbean artists across disciplines.
At Paradigm Group Entertainment, Yvette serves as an Advisor (Community Partnerships & Media Relations), supporting strategic connections, platform development, and visibility initiatives that help elevate artists and programming.
Paradigm Group Entertainment is a Toronto-based independent music company dedicated to building platforms where artists can grow and be seen. We develop and release music, create live experiences that connect talent with real audiences, and support artists through guidance, mentorship, and community-centered programming. Our mission is to strengthen Toronto’s creative ecosystem by helping artists turn their vision into professional, audience-ready work—on record, on stage, and beyond.
Chatta is a Toronto-based reggae artist and creative brand-builder with a strong pulse on community audiences and culture-driven promotion. At Paradigm Group Entertainment, she serves as Marketing & Advisory, supporting campaign planning, digital outreach, and audience-growth strategy to help projects reach the right listeners and supporters.
Carlos Morgan is a Toronto-based reggae vocalist and award-winning recording artist, recognized for his soulful sound and strong live performances. At Paradigm Group Entertainment, he serves as Advisor & Artist Mentor, supporting emerging artists with guidance on songwriting, stagecraft, studio readiness, and career development.
Paradigm Group Entertainment is a Toronto-based independent music company dedicated to building platforms where artists can grow and be seen. We develop and release music, create live experiences that connect talent with real audiences, and support artists through guidance, mentorship, and community-centered programming. Our mission is to strengthen Toronto’s creative ecosystem by helping artists turn their vision into professional, audience-ready work—on record, on stage, and beyond.
Chatta is a Toronto-based reggae artist and creative brand-builder with a strong pulse on community audiences and culture-driven promotion. As Marketing & Advisory with Paradigm Group Entertainment, Chatta supports campaign planning, digital outreach, and audience-growth strategy to help projects reach the right listeners and supporters.
Carlos Morgan Advisor and Artist Mentor with Paradigm Group Entertainment, supporting emerging artists with guidance on songwriting, stagecraft, studio readiness, stage presence and career development. Carlos Morgan is a Toronto-based vocalist and award-winning recording artist, recognized for his soulful sound and strong live performances and event curation.